Manifesto

Design Principles

Linocut is subtractive. You carve away what you do not want printed. What remains stands in relief, receives the ink, and presses onto paper. Every design choice here follows that logic: bold, decisive, irreversible.

01

High Contrast

Relief printing lives in the tension between ink and paper, between the carved and the uncarved. Embrace stark contrasts. There are no subtle gradients in a woodblock print.

02

Bold Marks

The gouge and knife cannot produce hairlines. Every stroke has weight, presence, and texture from the hand that carved it. Design with confidence and mass.

03

Visible Process

Do not hide the tool marks. The grain of the block, the roughness of the cut, the uneven ink spread — these imperfections are the beauty of the medium.

04

Limited Palette

Traditional relief printing uses one block per color. Each added color requires a new carved block, aligned by hand. Restraint in color is restraint in complexity.

Section I

Color Palette

Drawn from traditional printing inks: dense blacks, warm papers, vermillion red, indigo blue, and ochre earth. Each color represents a separate carved block in the printmaker's studio.

Block Ink

Ink Black #0D0D0D
Ink Rich #1A1A1A
Ink Warm #2C2420
Ink Soft #3D3632
Ink Faded #5C5550

Paper Stock

Paper White #F5F0E8
Paper Cream #EDE6D8
Paper Warm #E3D9C6
Paper Aged #D4C9B4
Paper Dark #B8AD98

Printing Inks

Vermillion #C43B2B
Vermillion Dark #9E2E20
Vermillion Light #D95B4D
Indigo #2B3A67
Indigo Dark #1C2847
Indigo Light #4A5E8C
Ochre #B8860B
Ochre Dark #8B6508
Ochre Light #D4A634
Forest #2A4A3A
Forest Dark #1A3028
Forest Light #3D6B54
Section II

Typography

Three typefaces chosen for their weight and presence. Alfa Slab One for display text with its thick, carved-block character. Archivo Black for headings with industrial boldness. Source Serif 4 for readable body text with the warmth of traditional typesetting.

ALFA SLAB ONE

ARCHIVO BLACK

Source Serif 4 — the voice of the body text, warm and legible.

Display & Heading Specimens

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*

Body Text — Source Serif 4

The linocut is a printmaking technique in which a sheet of linoleum is used as the relief surface. A design is cut into the linoleum surface with a sharp knife, V-shaped chisel, or gouge, with the raised areas representing a mirror image of the parts to be shown printed. The ink is applied to the raised surface and then pressed onto paper or fabric.

"In linocut, there are no half measures. You either cut or you do not. The material demands decisiveness."

The technique was popularized in the early twentieth century by artists of the German Expressionist movement. Ernst Ludwig Kirchner, Erich Heckel, and Karl Schmidt-Rottluff used the medium's bold, rough qualities to powerful effect. Pablo Picasso later revolutionized the technique with his reduction linocuts, carving successive layers from a single block.

"I have always tried to make something different with every linocut. The resistance of the material brings out something unexpected." Pablo Picasso

Type Scale

Element Font Size Weight Sample
Display Alfa Slab One 3rem 400 CARVED
H1 Alfa Slab One 2.5rem 400 Heading One
H2 Alfa Slab One 2rem 400 Heading Two
H3 Archivo Black 1.75rem 400 Heading Three
H4 Archivo Black 1.25rem 400 Heading Four
Body Source Serif 4 1rem 400 Body text sample
Lead Source Serif 4 1.25rem 300 Lead paragraph
Small Source Serif 4 0.8rem 400 Small text
Section III

Spacing

A 4px base unit creates a scale from tight detail work to generous breathing room. In relief printing, negative space is as important as the printed mark — it is, after all, what you carve away.

Spacing Scale
XS · 4px
SM · 8px
MD · 16px
LG · 32px
XL · 64px
2XL · 96px
Usage

Use tighter spacing (XS, SM) within components. Use generous spacing (LG, XL, 2XL) between sections. The negative space between printed elements defines the composition as much as the ink itself.

Section IV

Buttons

Buttons styled as carved blocks — solid, weighty, with hard shadows that suggest depth and pressure. On click, the block presses down into the paper, eliminating the shadow.

Button Variants

Button Sizes

Disabled State

Block Button

Interaction

Primary buttons for main actions — the first pull from the block. Secondary for supporting actions. Ghost for tertiary options where the outline suggests a carved channel. Color variants for multi-block compositions.

Section V

Form Elements

Input fields with inset shadows suggest carved channels in the block. Clean borders and visible structure honor the precision required when cutting registration marks for multi-color prints.

As it appears on the edition
Block Options
Paper Selection

Toggle Switches

Show registration marks
Reverse image preview
Edition size must be a number between 1 and 250
Section VI

Cards & Panels

Content containers styled as print blocks and proof sheets. The dark "inked" variant reverses the relationship, placing light text on a dark ground as ink fills the uncarved surface.

Standard Card

Default card with paper background and ink borders. The hard shadow suggests a block sitting on the press bed.

Inked Card

Reversed colors simulate the inked block surface. Light text emerges from the dark ground like an uncarved area.

Vermillion Card

Color variant for the second block in a multi-color print. The vermillion border marks this as a separate registration.

Featured Print

"The Great Wave off Kanagawa"

Katsushika Hokusai's iconic woodblock print from the series Thirty-six Views of Mount Fuji, carved circa 1831. Multiple blocks for blue, yellow, and line work were registered by hand using kento marks cut into the key block.

*
Woodblock Ukiyo-e c. 1831
Type Specimen

Aa

ABCDEFGHIJKLM
NOPQRSTUVWXYZ
1234567890

The quick brown fox jumps over the lazy dog.

Section VII

Tables

Data tables styled like a printmaker's edition log — tracking impressions, paper stock, ink mixing ratios, and pricing for each print in the studio.

Print Title Technique Blocks Edition Price
Storm Over the Harbor Multi-block relief 4 25/50 $180.00
Portrait in Black Single block linocut 1 12/30 $95.00
Garden at Dusk Reduction linocut 1 (6 states) Sold Out $320.00
Winter Branches Japanese woodblock 3 8/40 $240.00
City Rooftops Single block linocut 1 AP $150.00
Total Catalog Value $985.00
Section VIII

Alerts & Badges

Notification messages with heavy left borders like a fresh ink mark dragged along the edge of a blade. Badges mark edition states and catalog status.

Alert Messages

Information

Your proof impression has been reviewed. Minor adjustments to the key block registration are recommended before pulling the full edition.

Success

Edition complete. All 50 impressions have been pulled, signed, and numbered. The block has been cancelled with a diagonal cut.

Caution

Linoleum block is showing wear on fine detail areas. Consider reducing the remaining edition size or re-cutting affected areas.

Error

Registration misalignment detected on block 3. The color layer is offset by approximately 2mm. This impression should be marked as a variant or discarded.

Badges

Artist Proof Open Edition Sold Out New Release Featured

Badges in Context

Night Garden, Edition of 30

Three-block reduction linocut on Kozo paper

Featured

Carved over six progressive states from a single linoleum block, with additional color blocks for deep indigo sky and vermillion accents. Printed by hand with a wooden baren on dampened Japanese mulberry paper.

Section IX

Textures & Patterns

Decorative elements drawn from the visual language of relief printing: gouge marks, ink spread, registration marks, and the interplay of carved and uncarved surfaces.

Relief Block

THE INKED SURFACE

This block simulates the printed impression — white text emerging from the dark ground like uncarved areas that reject ink. The diagonal lines suggest gouge marks left by the carving tool.

Cut Mark Dividers

Diamond, dagger, and asterisk variants:

*

Registration Marks

Registration marks (kento in Japanese woodblock printing) ensure each color block aligns precisely. These crosshair marks appear at print margins.