Design
The Revival of Serif Typography in Digital Interfaces
After years of sans-serif dominance, designers are rediscovering the warmth and readability of traditional typefaces.
Design Systems Quarterly — Winter 2024
A Design System for the Written Word
Chapter I
A restrained palette inspired by aged paper, quality ink, and the warm tones of a reading room.
Cream
#FAF8F5
Paper
#F5F2ED
Ink
#1A1A1A
Accent
#8B0000
Rule
#D4D0C8
Chapter II
Playfair Display for headlines brings elegance and authority. Source Serif for body text ensures comfortable reading at length.
Aa Bb Cc
The Art of Typography
A Study in Contrast
The quick brown fox jumps over the lazy dog. Typography is the craft of endowing human language with a durable visual form.
Photo credits, captions, and metadata appear in the sans-serif.
Drop capitals mark the beginning of articles and chapters, drawing the eye into the text. This centuries-old tradition connects digital design to the heritage of print.
"Typography is what language looks like." — Ellen Lupton
Chapter III
Generous whitespace allows content to breathe, improving both readability and visual elegance.
Chapter IV
Chapter V
Chapter VI
Design
After years of sans-serif dominance, designers are rediscovering the warmth and readability of traditional typefaces.
Culture
In an age of digital saturation, the tactile experience of print offers something screens cannot.
Chapter VII