Design System

Denim

Workwear-inspired design with authentic stitching details, copper rivets, and the timeless appeal of classic American denim.

1

Color Palette

A spectrum of indigo washes from raw to stonewashed, accented with warm copper and leather tones.

Raw Denim #1A2A3A
Classic Indigo #3D5A80
Medium Wash #5B7FA3
Stonewash #B8CFE0
Copper Rivet #B87333
Thread Orange #D97706
Leather Brown #6B4423
Leather Tan #A67C52
Selvage Red #DC2626
White Cotton #FEFEFE
2

Typography

Utility-inspired typefaces that balance industrial strength with comfortable readability.

Display

Barlow Condensed / 80px

Aa

Heading

Barlow / 32px / Bold

Built to Last

Subheading

Barlow / 22px / SemiBold

Authentic American Workwear

Body

Source Sans 3 / 16px

The quick brown fox jumps over the lazy dog. Denim has been a staple of American workwear since the Gold Rush era, valued for its durability and timeless style.

Label

Barlow / 12px / SemiBold

Premium Quality Since 1873

Caption

Source Sans 3 / 14px

100% cotton selvedge denim, 14oz weight
3

Spacing Scale

A consistent spacing system built for sturdy, well-structured layouts.

4px
xs
8px
sm
16px
md
24px
lg
32px
xl
48px
2xl
64px
3xl
96px
4xl
4

Buttons

Sturdy, tactile buttons with authentic stitching details and material finishes.

Buttons feature stitched borders that mimic the iconic contrast stitching found on classic denim garments.

5

Form Inputs

Clean, workwear-inspired form elements with subtle denim texturing.

6

Cards

Pocket-inspired containers with stitching, rivets, and authentic material finishes.

01

Pocket Card

Inspired by the classic five-pocket design, complete with contrast stitching and reinforced corners.

02

Selvage Card

Features the distinctive red-and-white selvage edge detail that marks premium selvedge denim.

03

Leather Patch

Styled after the iconic leather patch found on the waistband of authentic denim jeans.

Durability

Built to withstand daily wear and tear, just like the workwear that inspired this design system. Quality materials and construction ensure longevity.

Premium

Heritage

Drawing from over 150 years of American denim history, these patterns honor the craft of workwear while adapting to modern design needs.

Est. 1873
7

Badges

Label and patch-inspired status indicators with authentic material styling.

Stitched Label Leather Patch Woven Label Copper Tag

Usage Examples

New Arrival Classic Fit Limited Edition Made in USA