The friendly, flat illustration style that defined tech aesthetics from 2017-2022. Also known as Alegria style.
Bright, saturated colors that feel both playful and professional. The signature tech company palette with purple, coral, and mint.
Purple
#6B4EE6
Coral
#FF6B6B
Mint
#6BCB9E
Yellow
#FFD93D
Blue
#4A90D9
Poppins provides the friendly, geometric sans-serif aesthetic that defines Corporate Memphis typography.
Display / 56px / Extra Bold
Work Together
Heading / 36px / Bold
Build Something Great
Subheading / 24px / Semibold
Connect with your team
Body / 16px / Regular
Poppins is a geometric sans-serif typeface with a modern, friendly feel. Its rounded letterforms and generous proportions make it perfect for approachable corporate communication.
Small / 14px / Regular
Captions, helper text, and fine print details
Generous spacing creates breathing room and emphasizes the friendly, open aesthetic.
Asymmetric, organic blob shapes are a defining characteristic. No gradients - just flat, solid colors with irregular rounded forms.
Exaggerated proportions with long limbs, small heads, and diverse skin tones. Flat colors, no outlines, playful poses.
Fully rounded buttons with solid, flat colors. No shadows, no gradients - just bold, friendly interactions.
Clean, rounded inputs with subtle borders. Focus states use the signature purple accent.
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Clean cards with subtle borders and decorative blob shapes. The organic forms add personality while maintaining professionalism.
Work together seamlessly with real-time updates and intuitive sharing tools.
CommunicationTrack your progress with beautiful dashboards and actionable insights.
AnalyticsConnect with your favorite tools in just a few clicks. No coding required.
ProductivityThis style emerged from Facebook's "Alegria" design system and quickly spread across tech companies. It's characterized by flat illustrations of diverse people in playful poses, organic blob shapes, and a bright color palette. While once ubiquitous, it became so overused that it's now often parodied - making it a fascinating study in design trends.
Design HistoryPill-shaped badges with solid colors for labeling and categorization.