~ Art Nouveau ~

Art Nouveau

A Design System Inspired by the Belle Epoque

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Section I

Color Palette

Muted natural tones drawn from botanical gardens, precious metals, and the soft light of Parisian ateliers

Sage

#8B9F7C

Dusty Rose

#C4A4A4

Gold

#C9A227

Ivory

#F5F0E6

Burgundy

#6B2D3C

Section II

Typography

Elegant letterforms that echo the flowing lines and feminine grace of the Art Nouveau movement

Display / Cinzel Decorative

Mucha

Heading / Playfair Display

The Flowering Path

Subheading / Playfair Display Italic

Nature as the supreme ornament

Body / Cormorant Garamond

Art Nouveau emerged at the turn of the century as a revolutionary movement that sought to break free from the rigid constraints of academic art. Drawing inspiration from the organic forms of nature, artists created flowing, sinuous designs that celebrated the beauty of flowers, vines, and the feminine form.

Section III

Spacing

Harmonious intervals that allow designs to breathe like a garden in spring

4px
xs
8px
sm
16px
md
24px
lg
32px
xl
48px
2xl
64px
3xl
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Section IV

Buttons

Interactive elements shaped like petals and leaves, inviting gentle interaction

"

The line is a force which, like all elemental forces, is active; put several of these forces together, to oppose or complement each other, and you have a harmony.
- Henry van de Velde

Section V

Form Elements

Input fields with organic curves and delicate borders, echoing the frames of Mucha's posters

Section VI

Cards

Content vessels adorned with organic frames and subtle botanical flourishes

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Organic Forms

Sinuous curves and flowing lines inspired by plant stems, flower petals, and the graceful movement of vines.

*

Floral Motifs

Irises, lilies, orchids, and wisteria rendered with delicate precision, celebrating nature's ephemeral beauty.

+

Feminine Grace

Elongated figures with flowing hair and draped fabrics, embodying the idealized beauty of the Belle Epoque.

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Section VII

Badges

Small ornamental labels shaped like leaves and petals

Botanical Floral Gilded Featured
  • Badges feature organic curves reminiscent of flower buds
  • Petal-shaped decorations add visual interest
  • Colors drawn from the natural world create harmony

Section VIII

Design Principles

The philosophy of Art Nouveau - unity of art and nature

1

Whiplash Curves

The signature "whiplash" curve embodies dynamic energy frozen in elegant motion, like a tendril reaching toward light.

2

Total Design

Every element harmonizes - from architecture to furniture to typography - creating immersive aesthetic experiences.

3

Natural Asymmetry

Rejecting rigid symmetry in favor of organic balance, as found in the spiral of a seashell or the unfurling of a fern.

"

I want to see every form organically living again. The line is the living expression of what is dying.
- Alphonse Mucha
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